Thursday, 1 June 2017
LO3: Treatment
TREATMENT
THE BRIEF
We have been asked to make a short film, between five and twenty minutes long.
CONCEPT IDEA
The idea is to base the documentary on a friend of Sam’s, Cal Sugden. Cal has been playing football for well over 10 years and had gone from playing in his local park to playing semi-pro and running a successful football YouTube channel. What we’d like to create is a story of Cal’s life and how he got to where he is today in his footballing career.
TARGET AUDIENCE
The target audience for this documentary would be males aged between 12 and 20 of all ethnicities who are interested in football. This is so that the younger boys can look and see what it takes to become a successful footballer and the older guys could learn from the documentary and use it as motivation to push them further in their sport. The documentary would appeal to the B, C1 and C2 audiences on the ABC1 scale. This is because Cal has a middle to low class background and the viewers of these sections would be able to relate to his story.
KEY MILESTONES
1. Planning – Treatment, Storyboards, Organise days to film. (9th September – 23rd October).
2. Filming – (24th October – 19th November).
3. Editing – (20th November – 16th December).
4. Launch date – (Friday 16th December).
EQUIPMENT
Camera (Panasonic Lumix FZ1000 + Canon 650D) – To film the documentary.
Microphone – So the audio will be a lot crisper and clear.
Camera Slider – So we are able to capture shots in a smooth and steady, visually pleasing motion.
Tripod – So the camera will remain steady when we are filming cut away shots.
ACTORS
Cal Sugden
Other football friends
HEALTH AND SAFETY CONSIDERATIONS
Recce forms will be completed of all locations to give an idea of how safe the area is.
Risk assessment will be completed for the locations, which are more dangerous to film in, such as the underground tunnel and the woods. They are important because they outline what to be cautious of when filming.
LEGAL AND ETHICAL CONSIDERATIONS
Copyright is a legal means of protecting an author’s work. We will be needing the copyright permission to use Cal’s videos from his YouTube in the documentary.(https://www.techterms.com/definition/copyright).
MODEL RELEASE
Some of the public spaces we are planning on filming in are Endcliffe Park, an underground tunnel in Millhouses and Goodwin Sports Pitches. We will have to be careful of other people when filming so we don’t show them in the documentary.
To get permission from the actors we will have to get them to sign release and consent forms. This is so we have permission to use their faces in the documentary.
CONTINGENCIES
If the weather is poor when we are planning to film some of the shots then we will reschedule.
If Cal becomes injured or unwell we will film certain scenes and shots first instead of others.
If we can’t get permission for certain locations we will find different location
Monday, 16 January 2017
LO3: Mind-map of ideas
Tuesday, 8 November 2016
LO2: Be able to plan an advertising campaign that includes print-based advertisements
Aims and Objectives:
The aims and objectives for this print-based advertisement campaign is to promote the release of the documentary, Cal Sugden: A Football Journey. To get more people to watch the documentary online, posters will be created to advertised that it has been released on YouTube on a specific channel. A range of different posters showing different images of the main character will be displayed across a range of platforms such as sports magazines and on the walls at sports centres. The main article of the posters will be Cal, with the title at the top and a quote at the top relating to football.
Target Audience:
The target audience of these posters will be the same as who the documentary is aimed at, which is people aged between 12 and 20. The people will most probably have an interest in football before watching the documentary, however people could watch it who have no previous experience in football to see what it's like and what it takes to become a footballer.
Campaign Message:
The message that will be presented in the adverts is what the documentary is about. On the poster, Cal should be doing a pose to make a striking image. Standing with arms folded facing the camera will give him importance and give off an authority that he knows what he's doing when it comes to football.
Campaign Schedule:
The project will last from October 2016 to April 2017. There will be relevant launch dates and and creation deadlines in amongst this. The promotion material will be released towards Spring 2017, as this is when the weather starts to improve and people are encouraged to play football more. The print-based media will be launched as posters to be displayed in sports centres and around local football pitches. The audio-visual trailer will be released onto YouTube, as this is a global platform where people can search for sports videos to watch. The trailer can also be promoted as an advert on YouTube that appears before videos, but this will cary in costs depending on what videos and channels that adverts appear on.
Relevant Legal and Ethical Issues and Regulatory Bodies:
In creating both our print-based and audio-visual advertisements, we will have to be aware of the copyright laws. We won't be able to use any images or videos created or taken by others without consulting them first. The ASA (Advertising Standards Authority) regulates the adverts that are shown in the UK. They cover adverts ranging from pop up ads on websites to posters and billboards. We will have to make sure that our poster and trailer complies with the ASA's rules so it will be suitable for display. However we will be taking the pictures and videos ourselves and be using fonts that are free to download for the text on the poster and the title in the trailer.
M2:
The main type of audio-visual advert that could be used as part of the campaign is a trailer. The trailer will include an introduction to what the trailer is about, voice overs, music, clips from the documentary, a title, credits and release date. The trailer could have specific scenes filmed just for it but usually it's a mix of clips that have already been recorded to give the viewers an idea of what the full length documentary will look like. The trailer could be distributed on video sites such as YouTube and streaming services such as Amazon Prime. Trailers can be scheduled onto YouTube for a specific release date and time. Tweets can also be scheduled for the social media site Twitter.
In creating both our audio-visual advertisement, we will have to be aware of the copyright laws. We can't use any videos created or taken by others without consulting them first. The ASA (Advertising Standards Authority) regulates the adverts that are shown in the UK. They cover adverts ranging from pop up ads on websites to posters and billboards. We would have to make sure that our trailer complies with the ASA's rules so it will be suitable for display. However we took the videos ourselves so we wouldn't be breaking any laws or rules.
The aims and objectives for this print-based advertisement campaign is to promote the release of the documentary, Cal Sugden: A Football Journey. To get more people to watch the documentary online, posters will be created to advertised that it has been released on YouTube on a specific channel. A range of different posters showing different images of the main character will be displayed across a range of platforms such as sports magazines and on the walls at sports centres. The main article of the posters will be Cal, with the title at the top and a quote at the top relating to football.
Target Audience:
The target audience of these posters will be the same as who the documentary is aimed at, which is people aged between 12 and 20. The people will most probably have an interest in football before watching the documentary, however people could watch it who have no previous experience in football to see what it's like and what it takes to become a footballer.
Campaign Message:
The message that will be presented in the adverts is what the documentary is about. On the poster, Cal should be doing a pose to make a striking image. Standing with arms folded facing the camera will give him importance and give off an authority that he knows what he's doing when it comes to football.
Campaign Schedule:
The project will last from October 2016 to April 2017. There will be relevant launch dates and and creation deadlines in amongst this. The promotion material will be released towards Spring 2017, as this is when the weather starts to improve and people are encouraged to play football more. The print-based media will be launched as posters to be displayed in sports centres and around local football pitches. The audio-visual trailer will be released onto YouTube, as this is a global platform where people can search for sports videos to watch. The trailer can also be promoted as an advert on YouTube that appears before videos, but this will cary in costs depending on what videos and channels that adverts appear on.
Relevant Legal and Ethical Issues and Regulatory Bodies:
In creating both our print-based and audio-visual advertisements, we will have to be aware of the copyright laws. We won't be able to use any images or videos created or taken by others without consulting them first. The ASA (Advertising Standards Authority) regulates the adverts that are shown in the UK. They cover adverts ranging from pop up ads on websites to posters and billboards. We will have to make sure that our poster and trailer complies with the ASA's rules so it will be suitable for display. However we will be taking the pictures and videos ourselves and be using fonts that are free to download for the text on the poster and the title in the trailer.
M2:
The main type of audio-visual advert that could be used as part of the campaign is a trailer. The trailer will include an introduction to what the trailer is about, voice overs, music, clips from the documentary, a title, credits and release date. The trailer could have specific scenes filmed just for it but usually it's a mix of clips that have already been recorded to give the viewers an idea of what the full length documentary will look like. The trailer could be distributed on video sites such as YouTube and streaming services such as Amazon Prime. Trailers can be scheduled onto YouTube for a specific release date and time. Tweets can also be scheduled for the social media site Twitter.
In creating both our audio-visual advertisement, we will have to be aware of the copyright laws. We can't use any videos created or taken by others without consulting them first. The ASA (Advertising Standards Authority) regulates the adverts that are shown in the UK. They cover adverts ranging from pop up ads on websites to posters and billboards. We would have to make sure that our trailer complies with the ASA's rules so it will be suitable for display. However we took the videos ourselves so we wouldn't be breaking any laws or rules.
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